Custom business software

Software built around the way your business runs.

Tracker builds internal tools, customer portals, and workflow automation for teams that have outgrown spreadsheets and disconnected software.

Start a projectSee current work
Focused buildsSenior engineeringOngoing iteration
TOperationsAR
MONDAY, MAY 18

Good morning, Alex.

Create quote +
Quotes sent84+18% this month
Avg. turnaround18m42m faster
Open approvals73 need attention
ACTIVITY

Quote volume

30 days
312+24.6%
Built for daily operationsDesigned to keep growing

01The opportunity

Your business already has a system. It is spread across spreadsheets, inboxes, dashboards, and people's heads.

We turn that operating knowledge into software your team can use every day.

02What we build

Practical systems for real work.

Each product is shaped around your workflow, data, team, and customers.

01

Internal tools

Quoting, approvals, intake, scheduling, inventory, and the tools that keep daily operations moving.

Order workflow
01
New requestForm submitted
12
02
Review detailsRules checked
7
03
Send quotePDF generated
✓
02

Customer portals

Branded spaces where customers can order, review progress, approve work, pay, and stay informed.

PERFORMANCE$284,920↗ 18.2%
03

Reporting systems

Clear, connected reporting across the tools and data your business already uses.

TADSCRMERPSHEETS
04

Workflow automation

Connect the systems you already use and automate the retyping, routing, review, and follow-up.

Product descriptionAI assisted

Double-wall corrugated packaging, 32 ECT, custom die cut...

3 fields completedReview suggested values
QuotingClient portalsWorkflow automationReportingInternal toolsPDF generationIntegrationsQuotingClient portalsWorkflow automationReportingInternal toolsPDF generationIntegrations

03Current work

Systems taking shape now.

Two focused products, each built around a costly daily workflow.

01
Marketing operationsIn build

One workspace for ad production, client reporting, approvals, and branded performance dashboards.

  • Client-facing portals
  • Multi-source reporting
  • Campaign workflow
portal.client.com
CLIENT OVERVIEWApril performance
Export
Ad spend$42.8K
Leads1,284
Cost / lead$33.35
02
Industrial manufacturingIn build

Formula-driven quoting with guided data entry, instant PDFs, and a foundation for broader operations.

  • Pricing logic
  • PDF generation
  • ERP roadmap
quote.tracker.app
New quoteDraft
Customer
Length / Width
Board grade
Quantity
TRACKERQUOTE
PREPARED FORAtlas Packaging
Total$45,700

04How we work

Start with one high-leverage workflow.

We ship a focused version, put it in front of the team, and expand from real usage.

01

Scope

Map the workflow, users, data, business rules, and the clearest first release.

02

Build

Ship working software in focused cycles, with direct access to the people building it.

03

Improve

Launch, learn from real use, and expand the system around what creates value.

05Start a project

Bring us the workflow slowing your team down.

We will map the opportunity and outline a practical first build.

Direct access
Work with the people designing and building your system.

Pick any that fit. Skip it if you're not sure.

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